ULTRA AUSTRALIA ●
ULTRA AUSTRALIA ●
ULTRA AUSTRALIA ● ULTRA AUSTRALIA ●
about THE CLIENT
Ultra Australia is the Australian edition of the globally recognised Ultra Worldwide festival brand, bringing one of electronic music’s biggest international event franchises to Melbourne and Sydney. Following the debut Road to Ultra Australia event in Melbourne in 2018, Ultra expanded into full-scale Australian festivals in 2019, with multiple stages, major international artists and large-scale production. The event formed part of Ultra’s wider global expansion, positioning Australia within a festival network recognised across more than twenty countries. Combining internationally renowned artists, immersive production and premium hospitality, Ultra Australia established itself as one of the country’s flagship electronic music festivals and a significant addition to Melbourne’s major events calendar.
MY contribution
I worked as the sole photographer for Bar None, the Melbourne-based event production and hospitality partner responsible for delivering Ultra Australia’s premium hospitality experience. Backed by more than 20 years of industry experience and trusted across major Australian events, including the Formula 1 Australian Grand Prix, Melbourne Cup Carnival and Melbourne Fashion Festival, Bar None played a key operational role in bringing Ultra Australia to life. Working on behalf of Bar None, I documented the festival from venue build through to live event delivery. Rather than focusing solely on the headline artists, my coverage captured the people, operations and guest experience behind the festival, from VIP hospitality, food and beverage and festival operations through to the wider atmosphere, creating photography to support future marketing, sales and promotional campaigns.
