ULTRA AUSTRALIA ●
ULTRA AUSTRALIA ●
ULTRA AUSTRALIA ● ULTRA AUSTRALIA ●
about THE CLIENT
Ultra Australia is the Australian edition of the globally recognised Ultra Worldwide festival brand, bringing one of electronic music’s biggest international event franchises to Melbourne and Sydney. Following the debut Road to Ultra Australia event in Melbourne in 2018, Ultra expanded into full-scale Australian festivals in 2019, with multiple stages, major international artists and large-scale production. The event formed part of Ultra’s wider global expansion, positioning Australia within a festival network recognised across more than twenty countries. Combining internationally renowned artists, immersive production and premium hospitality, Ultra Australia established itself as one of the country’s flagship electronic music festivals and a significant addition to Melbourne’s major events calendar.
MY contribution
I worked as the sole photographer for Bar Nøne, a Melbourne event production and hospitality company founded by a team with more than 20 years’ experience delivering premium experiences across major Australian events, including the Formula 1 Australian Grand Prix, Melbourne Cup Carnival and Virgin Australia Melbourne Fashion Festival. Working on behalf of Ultra Australia, my role was to document the festival build, VIP hospitality, food and beverage, guest experience and the wider festival atmosphere, creating photography to support future marketing, sales and promotional campaigns. The work required balancing the operational story behind the festival with the energy of the live event, ensuring Bar Nøne’s contribution was represented within the wider Ultra Australia experience.
